The Social Media 201 Workshop assists participants in understanding the landscape of social media tools at their disposal and make key decisions regarding tools. Participants will gain understanding of:
- The depth of channels available;
- The audiences of selected social channels;
- How to reduce the labour involved in social media management.
THE IDEAL PARTICIPANT is a leader, owner, or manager who would like to use social media to meet organizational objectives or to shape opinion about a topic, product, or service.