Social Media - 101

UNDERSTAND THE PLACE OF SOCIAL MEDIA WITHIN THE LARGER MEDIA LANDSCAPE

The Social Media 101 workshop assists participants in engaging key influencers for optimal business impact. Participants will gain understanding of:

  • The Larger Media Landscape
  • The Purpose of Social Media
  • Social Media Excellence

THE IDEAL PARTICIPANT is a leader, owner, or manager who would like to use social media to meet organizational objectives or to shape opinion about a topic, product, or service.

  • Impact
  • Influence
  • Reach
  • Social Media Monitoring

By monitoring the activity taking place on social networks, retailers can amplify successful marketing and sales strategies and avoid weak tactics which can later be tied back to organizational objectives.

Ryan Holmes
RobSocial Media – 101